Problem → content
Aimed at people paying for content that does not convert. Problem, the manual cost, the fix, how it runs, why it holds up, then the ask.
The sets
Six problems, one set each
Each set keeps its own scene order — the arc bends to the argument, not to a template. The versions below are mine, so you can see the whole thing rather than a highlight reel.
Problem → reporting
The same argument pointed at reporting that arrives too late to act on, with a screen-recorded scene rather than a claim about it.
Problem → support
The questions answered by hand every week — the same reply typed out again. The fixed state is shown as a chat exchange instead of asserted.
First customers
Hook, the number, where the demand actually is, the single lever that moves it, what to do first, close. Built for someone with no audience yet.
Agency white-label
Pitched at agencies who need the work done under their own name: hook, stat, the reason to outsource, the offer, how it works, terms, close.
Audit promotion
A paid-audit offer, re-cut after the first generation. The scene split is what made the re-cut cheap — individual beats were replaced without reshooting the set.
And the static side of the same job
GTM does not stop at video. Carousels, thumbnails, Story covers and feed cards built inside the brand's own design system, so the video and the stills do not look like two different companies.